Meta CEO Mark Zuckerberg has unveiled the company’s latest wearable device — a pair of AI-powered Ray-Ban glasses with a tiny display inside the lens, during the annual Meta Connect conference in Menlo Park, California.
The new Meta Ray-Ban Display glasses are designed to let users interact with messages, photos, navigation, and even live translations directly through their lenses, without needing to look down at a phone. Zuckerberg said the device is part of Meta’s broader effort to make artificial intelligence a seamless part of daily life, calling glasses the “ideal form factor” for personal AI.
The Display model features a small screen in the corner of the right lens that projects information into the wearer’s field of vision. Users can view texts, capture and review photos and videos, follow real-time maps, or take video calls, all without pulling out another device. The glasses also work with a neural wristband, which allows subtle hand gestures, such as tapping fingers, to control functions like music playback or answering calls.
Only the wearer can see the display, a design choice aimed at protecting privacy, though the glasses can be used just like standard eyewear when the display is switched off. Battery life runs for about six hours, with the charging case providing an additional 30 hours.
Meta also announced updates to its other smart glasses, including the Ray-Ban Gen 2 with improved cameras, longer battery life, and new video features, as well as the Meta Oakley Vanguard, a sport-focused model designed for outdoor activities that integrates with Strava and Garmin.
The glasses are set to launch in the United States on September 30, with prices starting at $799 for the Display, $379 for the Gen 2, and $499 for the Vanguard.
Although Meta faces competition from Google, Samsung, Snap and others in the race to dominate consumer wearables, Zuckerberg said the company’s sales trajectory puts its smart glasses “similar to some of the most popular consumer electronics of all time.”
For Meta, the gamble is clear: making AI not just something users interact with occasionally, but a constant, wearable companion.
