Sri Lanka Podujana Peramuna MP Namal Rajapaksa has criticized the government’s LGBTIQ-focused tourism campaign, arguing that the island’s culture, heritage, and natural beauty are more than enough to attract visitors without highlighting sexual orientation or gender identity.
Sri Lanka Podujana Peramuna (SLPP) parliamentarian Namal Rajapaksa has raised strong objections to the government’s new tourism initiative targeting the LGBTIQ community. He argued that Sri Lanka does not need to promote sexual orientation or gender identity to lure international visitors, as its timeless appeal already lies in its natural wonders and cultural heritage.
“Our tourism promotion should not be based on sexual orientation or gender issues. Our heritage is enough to attract tourists from all over the world, regardless of their sexual preferences,” Rajapaksa stated.
The MP stressed that Sri Lanka has always been a favored destination for global travelers, with its beaches, wildlife, temples, and traditions drawing millions annually. He said the new campaign risks undermining the country’s longstanding reputation as a destination built on history and authenticity.
Rajapaksa urged the government to reconsider the strategy, emphasizing that tourism marketing should remain inclusive but should not spotlight controversial issues. “Such sensitive matters should be approached with greater responsibility,” he noted, suggesting that tourism should be centered on Sri Lanka’s core strengths rather than external agendas.
Highlighting that travelers worldwide already appreciate Sri Lanka for its breathtaking landscapes, cultural diversity, and hospitality, he questioned the need to align tourism branding with gender identity narratives. “We do not need to focus on gender identity to attract tourists,” Rajapaksa reiterated.
His remarks come at a time when global tourism boards increasingly design niche campaigns to appeal to specific communities, sparking debate on whether Sri Lanka should follow this trend or maintain a more traditional approach to promotion.
