Colombo, Sri Lanka, July 20, 2024 — Former Australian Prime Minister, Malcolm Turnbull, has emphasized the immense potential for growth in Sri Lanka’s tourism sector during his recent visit to the island nation. Speaking at a conference on sustainable tourism development held in Colombo, Turnbull highlighted the unique attractions and rich cultural heritage that position Sri Lanka as a premier travel destination.
Turnbull expressed optimism about the future of Sri Lanka’s tourism industry, citing its pristine beaches, diverse wildlife, and historical landmarks as key drivers for attracting international visitors. He stated, “Sri Lanka offers a truly unique experience for travelers. With the right investment in infrastructure and marketing, the country has the potential to become a top global tourist destination.”
The former Prime Minister also underscored the importance of sustainable development in tourism. He pointed out that preserving the natural environment and cultural heritage should be at the forefront of tourism strategies to ensure long-term benefits for the local economy and communities. “Sustainability is not just an option but a necessity. Responsible tourism can create jobs, drive economic growth, and preserve the beauty and culture that make Sri Lanka special,” Turnbull remarked.
Turnbull praised the Sri Lankan government’s efforts to boost tourism through various initiatives and investments. Recent projects aimed at improving infrastructure, enhancing safety for tourists, and promoting Sri Lanka as a safe and attractive destination have begun to show positive results. “The government’s proactive approach and commitment to developing the tourism sector are commendable. Continued focus on these areas will be crucial in achieving the growth potential,” he added.
While acknowledging the challenges posed by global economic uncertainties and geopolitical tensions, Turnbull stressed that Sri Lanka’s strategic location and growing reputation as a tourist-friendly country offer significant opportunities. He urged stakeholders in the tourism industry to collaborate and innovate to overcome challenges and capitalize on emerging trends in global travel.
Turnbull concluded his speech by reiterating his confidence in Sri Lanka’s tourism potential and encouraging international travelers to explore the country’s unique offerings. “Sri Lanka is a hidden gem waiting to be discovered. I have no doubt that with continued efforts and strategic planning, it will shine brightly on the world tourism map,” he said.
The conference on sustainable tourism development brought together industry leaders, government officials, and international experts to discuss strategies for enhancing Sri Lanka’s tourism sector while ensuring environmental sustainability and cultural preservation.
