SriLankan Airlines: Engaging & Scenically Beautiful New In-Flight Safety Video
SriLankan Airlines’ recent inflight safety video, filmed amidst the scenic beauty of Sri Lanka, is a great example of how airlines are creatively transforming the traditionally mundane safety demonstration into a more customer engaging experience.
This trend has been seen across various airlines, where unique and visually appealing safety videos not only capture passengers’ attention but also promote the airline’s brand and destinations.
For example, Air New Zealand has been a pioneer in this space, with their “Middle Earth” themed safety videos inspired by The Hobbit movies, showcasing New Zealand’s landscapes while integrating safety instructions.
Similarly, Singapore Airlines used its safety video to take passengers on a panoramic journey across iconic locations in Singapore, blending tourism promotion with safety instructions.
Other airlines have leveraged popular culture, such as Turkish Airlines’ collaboration with The Lego Movie to create a fun, animated safety video, or Qatar Airways featuring football stars like Neymar in a sports-themed video. British Airways took a comedic route with their celebrity-filled safety video in collaboration with Comic Relief.
These creative approaches not only enhance passenger engagement but also make the safety message more memorable.
